Sheila Avari

CEO, Fusion Consulting Group

Sheila Avari is a trusted strategic communications advisor to C-suite leaders.She is a journalist by trade and a storyteller at heart, distilling complex information and delivering creative, clear communications campaigns that help people understand and act.

In 2007, she started Fusion, a boutique HR communications agency specializing in change, talent and inclusion & diversity. Her focus is on continuously improving the employee experience and employer brand.

Sheila advises leaders at some of the most respected companies including in luxury consumer goods, pharmaceuticals, aerospace, manufacturing and education.

Most recently, she embarked on a creative Instagram project called @TheBestAdvice.Ever, a global collection of real advice and stories from real people around the world.

Sheila is the co-founder of The Shine Collective, a non-profit that helps companies hire diverse High School Graduates from underserved communities for one-year professional entry-level roles. Currently, she is working with her own High School to set up a Wellness Room that will help students manage their mental health.

Previously, Sheila was a HR Communications consultant with Buck, supporting the U.S. Northeast practice, creating and implementing strategic communication and change campaigns for clients across the HR and total rewards spectrum, including wellness, benefits and talent management.

In her early career, Sheila was a financial writer and editor for leading Canadian B2B publications and developed expertise in insurance and business management issues. She won several national awards for her work.

Sheila earned her Bachelor’s in Journalism from Ryerson University, Toronto and her Strategic Global HR Certification from Cornell University in New York.

Outside of work, Sheila is a clutch shortstop for her softball team and coaches her daughters’ travel softball teams. This year, she made a courageous move and took on golf. She usually has a combination of Pearl Jam and NPR playing in the background.

Sheila lives in Toronto with her favourite four people.